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We are seeking an experienced and visionary Head of Digital Marketing to lead our multi-platform digital initiatives and drive sustainable business growth. The ideal candidate will possess a strong background in the IT industry and a proven track record in B2B marketing, lead generation, and brand positioning.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
• Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.
• Oversee SEO and SEM strategies to enhance online visibility and search rankings.
• Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
• Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
• Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
• Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.
• Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.
• Lead a team of digital marketers, content creators, and external agencies.
• Stay abreast of the latest trends, tools, and technologies in digital marketing.

Key Requirements

• Bachelor’s or Master’s degree in Marketing, Information Technology, Business Administration, or a related field.
• Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
• Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
• Strong knowledge of lead generation funnels in a B2B IT context.
• Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.
• Demonstrated leadership experience managing in-house teams and agency partners.
• Excellent communication, analytical thinking, and strategic decision-making skills.

• Generating leads from assigned international geographies, focus technology and industry verticals.
• Generating leads from professional networking, Community forums, Bidding, Marketing campaigns, Other Innovative Approaches
  Proactively hunting, farming and account management with clients for new businesses
• Experience of managing entire sales life cycle &/or experience of successfully achieving sales/revenue targets will be an advantage
• Experience with trending & cognitive technologies &/or product/solution selling will be an added advantage.
• Excellent communication and negotiation skill.
• Self-motivated, target-oriented, and able to work independently as well as in a team.
• Manage the entire sales process, from initial contact to contract negotiation and closing deals.
• Collaborate with the development team to propose tailored solutions and estimates to clients.

Roles and Responsibilities:

• The ideal candidate will focus on developing robust and high-performance ASP.net solutions for key clients of IT Path Solutions.
• He/she will support teams and client communication and become a key catalyst for project success.
• Understanding client requirements & functional specifications.
• Developing and maintaining dynamic websites and web applications also should have good logic while writing code.
• Ensuring foolproof performance of the deliverable.
• Coordinating with co-developers and other related departments.
• Sending regular updates about project status.

Skills :

• OOPS concept (Mandatory)
• C#
• ASP.NET MVC
• .Net core
• Web API
• SQL Server
• Azure Services
• Javascript and jQuery
• TypeScript
• Front End technology (anyone from Angular, Vue JS, React JS)
• Few Repository patterns knowledge

Key Responsibilities:

• Skills Required: Strong expertise in Excel & G-Suite (Google Sheets, Docs, Slides, etc.)
• Good communication

Experience Required: 2 years (Min. 1 year in Automation; 6 months–1 year Manual/Automation)

Key Responsibilities:

Test Automation Development:

• Design, develop, and maintain automated test scripts using Appium for Android and iOS applications.
• Integrate automated tests with the CI/CD pipeline.
• Create and manage test data and test environments required for automation testing.

Test Planning and Execution:

• Collaborate with cross-functional teams to understand the requirements and design comprehensive test plans and test cases.
• Execute automated test cases, analyze results, and report defects.
• Work closely with development teams to debug and resolve issues.

Quality Assurance:

• Ensure high-quality standards are maintained throughout the application development lifecycle.
• Participate in code reviews to ensure automation standards are met.
• Continuously evaluate and implement new tools and practices to improve testing efficiency and effectiveness.

Documentation and Reporting:

• Document test plans, test cases, and test results.
• Prepare and present detailed reports on the status of automation tests, including defect reports and testing metrics.

Qualifications:

Education:

• Bachelor’s degree in Computer Science, Information Technology, or a related field.

Experience:

• Proven experience as an Automation QA Engineer, with a focus on mobile testing using Appium.
• Strong knowledge of Java or other programming languages used in automation scripting.
• Experience with mobile application testing (both Android and iOS platforms).

Technical Skills:

• Proficiency in using Appium and understanding of its architecture.
• Experience with test frameworks such as TestNG, JUnit, or similar.
• Understanding of version control systems like Git.
• Knowledge of SQL and database testing.

• Proven track record of driving targeted traffic and generating leads through PPC advertising.
• Deep understanding of PPC platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency in keyword research and competitor analysis.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple campaigns simultaneously.
• Stay up-to-date with the latest trends and best practices in PPC advertising.
• Develop and implement social media strategies to increase brand awareness and online presence.
• Create and curate engaging content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Monitor and analyze social media performance using analytics tools.
• Stay up-to-date with the latest social media trends, best practices, and technologies.
• Assist in developing and maintaining a social media content calendar.
• Proficiency in using social media management tools and analytics platforms.