What is Online Course Marketplace?
The Online Course Marketplace Platform is a multilingual, multi-currency e-learning solution that enables authors to create and manage structured courses with modules and lesson videos. Admins can review and publish these courses to the public marketplace, where users can purchase them individually or through flexible monthly or yearly subscription plans. Each course can have up to three dynamic landing pages for targeted marketing, allowing the platform to position the same course differently for various audiences or campaigns. Built-in features like abandoned cart recovery emails and subscription cancellation popups help increase conversions and reduce churn, all configurable from the admin panel. The platform supports automatic currency detection based on user IP, domain-level branding, and course visibility controls, making it ideal for running multiple branded sites from a single backend. Video content is securely hosted via Vimeo, payments are managed with Stripe, and marketing automation is powered by GetResponse, Facebook Pixel, and Google Tag Manager. The system is built for global scalability, with all core functionalities designed to be flexible, customizable, and optimized for user engagement and growth.
Technology:
ReactJS, NodeJS, UI/UX
List of App Features
Course Management
The author dashboard allows creators to build courses by adding modules and lesson videos, manage draft and publish states, and configure dynamic content for each course.
Subscription & Purchase Options
This feature includes support for one-time course purchases, monthly and yearly all-access subscription options, a guided cancel-subscription flow with retention offers based on discounts, and flexible pricing through admin-configured plans and promotional discounts.
Marketing & Engagement
This feature includes dynamic landing pages with up to three variants per course, the ability to treat each course as a product for targeted marketing campaigns, abandoned cart tracking with automated discount-based retargeting emails, and built-in sales popups for upselling and boosting conversions.
Admin Capabilities
This Feature includes enhancements to course approval and publishing workflows, dynamic currency configuration with country-based mapping, and domain-specific branding options such as custom logos, themes, and email templates. Additionally, we added granular control over course visibility, allowing each domain to display only the courses assigned to it.
User Experience
Auto currency detection based on user IP, Seamless video playback using Vimeo, Multilingual frontend and backend, and Clean checkout and cart management.
Technology Stack
React JS
Node Js
MySQL
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